Frase Introduction
If you're spending hours researching competitors and struggling to create content that ranks, you're not alone. Most business owners know they need better content to attract customers, but the whole process feels overwhelming. Between figuring out what topics to cover, analyzing what's already ranking, and actually writing something that performs well, it's enough to make anyone want to give up.
That's where Frase comes in. This AI-powered tool combines content research, writing, and optimization into one platform. Instead of jumping between different tools and tabs, you can analyze top-ranking pages, generate content briefs, and write optimized articles all in one place. The platform promises to cut your content creation time significantly while helping you create pieces that actually show up in search results.
But does it live up to the hype? We've spent time testing Frase to see if it's worth your investment. In this review, we'll break down exactly what Frase can do, where it shines, and where it might fall short. By the end, you'll know whether this tool is the right fit for your content strategy and budget.
Frase Key Features
SERP Analysis: Get a complete picture of what’s ranking on Google in seconds. This tool pulls together topics, questions, and stats from top search results so you know exactly what content to create to compete.
AI-Generated Content Briefs: Create detailed content plans with one click. You’ll get a roadmap showing which topics to cover and how to structure your article, saving hours of research time.
Outline Builder: Build your content structure by dragging and dropping headings into place. This visual approach helps you organize your thoughts quickly and creates a logical flow for your readers.
AI Writing Tools: Access over 40 writing assistants that help you create everything from blog intros to social media posts. These tools speed up your writing process while keeping quality high.
Content Optimization: Watch your SEO score improve in real-time as you write. The platform suggests topics and keywords to include, so your content has the best chance of ranking on page one.
Brand Voice Enforcement: Upload examples of your writing style and let the AI match your brand’s tone. This keeps all your content sounding like you, even when you’re using AI to help write it.
Integrations: Connect directly with Google Docs and WordPress to write and publish without switching between tools. This seamless workflow lets you go from idea to published content faster.
Our Take of Frase
If you’re a small-to-medium business owner looking to step up your content game, Frase brings a lot to the table. The platform combines research, writing, and optimization tools in one place, which can save you serious time compared to juggling multiple apps. The interface is straightforward enough that you won’t need a tech degree to figure it out, and the AI writing tools can help you create blog posts, social media content, and meta descriptions much faster than starting from scratch.
The real-time SEO scoring is particularly helpful if you’re trying to compete with bigger companies in search results. You can see exactly what topics and keywords your competitors are using to rank, then adjust your content accordingly. The brand voice feature is a nice touch too – you can train the AI to match your company’s tone, so everything sounds consistent across your content.
That said, the pricing might make you pause. The base plans are reasonable, but once you start adding SEO features, costs can climb quickly. If you’re already using tools like Ahrefs or SEMrush for keyword research, you might find Frase’s research capabilities a bit basic since it doesn’t show metrics like domain authority or keyword difficulty.
For businesses that create content regularly and want to speed up their workflow, Frase could pay for itself through time savings alone. The integration with Google Docs and WordPress makes it easy to fit into your existing process. Just keep in mind you’ll still need to fact-check and edit AI-generated content – it’s a helper, not a replacement for human oversight.
Frase's Pricing
Frase offers three paid plans designed for solo creators, growing teams, and larger agencies, with discounted annual pricing available.
The Professional plan is priced at $98 per month (annual billing) and is best suited for growing teams. It includes 3 user seats, the ability to write and optimize up to 75 content projects per month, and 10 free rank-ready documents monthly. Users also gain access to advanced SEO and GEO research, competitive intelligence tools, 5 brand voice profiles, proactive content opportunity monitoring, and priority support. AI Search Tracking is available as an optional add-on.
The Scale plan costs $195 per month (annual billing) and includes everything in the Professional plan, plus built-in AI Search Tracking. It allows tracking 250 prompts across major AI models including ChatGPT, Perplexity, Gemini, and Claude. Additional features include daily monitoring and alerts, tracking for 3 brands, 6 months of historical trend data, and competitor share-of-voice analysis. This tier is ideal for teams needing deeper analytics and multi-brand monitoring.
The Advanced plan is available for $297 per month (annual billing) and is designed for larger teams and agencies. It includes all Scale features along with Advanced AI Search Tracking, the ability to track 350 prompts, monitoring for 10 brands, and access to 24 months of historical data. The plan also comes with 5 Frase user seats and enhanced share-of-voice insights. Priority support is included.
All plans come with a free trial, allowing users to explore Frase’s AI-driven content and SEO platform before committing.
Final Thoughts about Frase
Content creation doesn’t have to eat up your entire week. If you’re tired of spending hours researching topics and struggling to rank in search results, Frase could be the solution you’ve been looking for. The platform brings together everything you need to create better content faster – from competitor analysis to real-time SEO scoring.
Think about how much time you currently spend switching between research tools, writing apps, and SEO checkers. Now imagine having all of that in one place, with AI helping you along the way. That’s what Frase offers. Sure, the price might make you think twice, and you’ll still need to fact-check the AI’s work. But for businesses serious about content marketing, the time savings alone could make it worth every penny.
The best part? You don’t have to take our word for it. See for yourself how Frase can transform your content workflow. Whether you’re creating blog posts, product descriptions, or social media content, this tool could be the difference between content that gets buried and content that brings in customers.
Ready to create content that actually gets found? Click the button below to try Frase and see how much time you can save on your next article.
Frase FAQs
