Introduction
Ever sent an important sales email and heard… nothing? You're not alone. Most professionals spend hours crafting emails that never get opened, let alone replied to. It's frustrating when you know your product or service could help someone, but your message gets lost in their inbox.
That's where Lavender comes in. This AI email assistant promises to fix what's broken with your outreach by giving you real-time feedback on your emails before you hit send. Think of it as having a top sales coach looking over your shoulder, helping you write emails that actually get responses.
For sales teams, recruiters, and business owners who rely on email to connect with prospects, low reply rates can mean lost deals and missed opportunities. Lavender tackles this problem head-on by scoring your emails, suggesting better ways to personalize your message, and teaching you what works based on data from millions of successful emails.
The big question is: does it actually work? We've spent time testing Lavender to see if it lives up to its promises of doubling reply rates and making email outreach less painful. Let's break down what we found.
Key Features
Real-Time Email Coaching: Get instant feedback on your emails before hitting send. Your messages get scored on clarity, tone, and structure, so you’ll know exactly what to fix for better reply rates.
Personalization Assistant: Pull in prospect data right into your email screen. You’ll get suggestions for personal touches and insights about your recipient’s personality, making it easier to connect on a human level.
Email Scoring System: See how your emails stack up against proven best practices. Each email gets a score that shows you what’s working and what needs work, taking the guesswork out of email writing.
Seamless Email Platform Integration: Works right inside Gmail, Outlook, Salesloft, and Outreach. You won’t need to switch between apps or learn new software – just write better emails where you already work.
Coaching Dashboard: Give managers clear data on how their team’s emails are performing. Track progress, spot patterns, and coach your team with real numbers instead of gut feelings.
Our Take
If you’re tired of sending emails that get ignored, Lavender might be worth checking out. This AI email assistant focuses on helping you write better emails that actually get responses, which is something most business owners struggle with.
What makes Lavender interesting is how it coaches you in real-time. As you write, it scores your email and tells you what to fix. Too wordy? It’ll let you know. Missing personalization? It catches that too. For busy business owners who don’t have time to perfect every email, this instant feedback can save hours.
The personalization features are where Lavender really shines. It pulls in data about your recipient and suggests ways to make your email more relevant to them. This isn’t just about adding their name – it’s about understanding their personality and adjusting your approach. Pretty smart stuff that could make a real difference in your response rates.
Integration is simple if you’re using Gmail, Outlook, or sales platforms like Salesloft. You won’t need to change your workflow much, which is a big plus. The analytics dashboard also gives you solid data on what’s working and what isn’t, so you can keep improving over time.
Here’s what concerns us though. Users report the tool crashes more often than it should, which is frustrating when you’re trying to get work done. Customer support seems to be hit or miss too – some people get help quickly, others wait forever. For a tool you might rely on daily, that’s not ideal.
The free plan is pretty limited, analyzing just a handful of emails per month. If you send more than a few emails daily, you’ll need to pay up. Pricing starts reasonable but can add up if you have a team.
For small business owners doing their own sales outreach, Lavender could pay for itself if it helps you close even one extra deal. But if you’re looking for heavy automation or have a large team, you might want to compare it with other options first. The real-time coaching alone makes it worth testing, just be prepared for some technical hiccups along the way.
Pricing
The Basic plan is free forever at $0 per month and allows you to analyze and personalize up to five emails per month. It includes all basic features such as Gmail and Outlook 365 support, an AI email writer, AI recommendations, mobile optimization, and integrations.
The Starter plan, designed for individuals at $29 per month with a free trial available, offers unlimited emails, unlimited personalization, unlimited AI recommendations, mobile optimization, the AI email writer, chat support, Lavender Anywhere, multi-inbox support, and full integration with Gmail, Outlook 365, and other tools.
The Individual Pro plan costs $49 per month and includes everything in the Starter plan, plus unlimited usage across all features, full integrations, priority support, and a dedicated customer success manager.
For teams, the Team Plan is priced at $99 per seat per month and includes integrations, a coaching dashboard, and access to Starter, Growth, and Enterprise features. It adds aggregated email analytics, accelerated dynamic scoring, proactive customer success, human-led coaching programs, and content-studio access.
Final Thoughts
So what’s the bottom line? If you’re sending emails that aren’t getting responses, Lavender could help turn that around. The real-time coaching alone might be worth the price if it helps you land just a few more meetings each month.
Sure, the tool has its quirks. The crashes can be annoying and support isn’t always great. But for most business owners who need to write better emails fast, these issues might be worth dealing with. The personalization features and email scoring can teach you skills that stick with you even if you stop using the tool later.
Here’s our suggestion: try the free version first. Send those 5 free emails and see if the feedback actually helps. Pay attention to whether your response rates go up. If they do, the paid version could easily pay for itself with just one or two extra deals.
Think about it this way – how much is your time worth? If Lavender saves you even 30 minutes a day on email writing while getting you more responses, that adds up quick. For sales teams and recruiters who live in their inbox, this could be a game… err, a real difference maker.
Ready to see if your emails can work harder for you? Give Lavender a test run and find out. Your inbox (and your sales numbers) might thank you.
Want to try Lavender and start writing emails that actually get responses? Click the button below to get started.
FAQs
