Introduction
If you're spending hours editing videos for social media and still not getting the views you want, you're not alone. Most creators and business owners waste precious time on repetitive editing tasks – adding captions, cutting out awkward pauses, finding the right music – when they could be creating more content or growing their business.
That's where Submagic comes in.
This AI-powered video editor promises to cut your editing time from hours to minutes while actually making your videos more engaging. We tested it ourselves to see if it lives up to the hype, and what we found might surprise you.
Whether you're trying to grow your TikTok following, boost Instagram engagement, or just create better videos without the headache, this review will show you exactly what Submagic can (and can't) do for your content strategy.
Key Features
AI-Generated Captions: Create accurate captions in over 48 languages automatically. Your videos become instantly accessible to global audiences while boosting engagement rates.
Automatic Video Trimming: Remove awkward silences and filler words with AI-powered editing. Your content stays tight and engaging without hours of manual cutting.
B-Roll Integration: Access professional stock footage from Storyblocks right inside the platform. Add visual variety to your videos without expensive shoots or licensing headaches.
Auto-Zoom and Transitions: Apply dynamic zoom effects and smooth transitions that highlight important moments. Keep viewers glued to your content with professional-looking movement.
Sound Effects and Background Music: Choose from a library of audio options to enhance your videos. Create the perfect mood and energy without hunting for royalty-free tracks.
Magic Clips: Extract the best moments from long videos to create viral-ready shorts. Turn one piece of content into multiple social media posts in minutes.
AI-Powered Video Descriptions: Generate SEO-friendly descriptions and hashtags automatically. Get your videos discovered by more people without spending time on keyword research.
Collaboration Tools: Work with your team in real-time on video projects. Share feedback, make edits, and approve content faster without endless email chains.
Our Take
Submagic makes video editing feel less like work and more like clicking a few buttons. If you’re spending hours each week cutting clips for TikTok or Instagram, this tool could give you back a good chunk of your time. The AI captions alone save you from typing out every word, and they’re accurate enough that you won’t spend ages fixing mistakes.
Here’s what matters most for busy entrepreneurs: you can turn a 10-minute video into multiple short clips without watching the whole thing frame by frame. The AI picks out the best parts, adds captions, throws in some zoom effects, and you’re done. It’s built for people who need content but don’t have time to learn complex editing software.
The price might make you pause. You’re looking at a monthly subscription that adds up over time. But if you’re posting videos regularly and currently paying someone to edit, or losing hours doing it yourself, the math starts to make sense. One week of saved editing time could cover the monthly cost.
There are limits to consider. Videos cap at 30 minutes even on pricier plans, so forget about editing hour-long webinars. You also need solid internet since everything happens online. And if you’re used to fancy effects from professional software, you won’t find them here.
For most small business owners who just need clean, engaging social media videos, Submagic hits the sweet spot. It’s simple enough to use right away but powerful enough to handle your weekly content needs. The real question is whether you’re creating enough video content to justify the ongoing cost.
If you’re posting multiple times per week, it’s worth trying. If you only make occasional videos, you might want to stick with free tools or pay-per-project editing.
Pricing
Submagic offers a free trial with 3 videos and no credit card required. The paid plans start with Starter at $19/month (or $12/month billed annually) which includes 15 videos per month, up to 2-minute videos, auto captions, basic b-rolls, and 1080p exports without watermarks.
The Professional plan costs $39/month (or $23/month annually) and provides 40 videos monthly, 5-minute maximum duration, premium animated captions, custom templates, Storyblocks media, AI features like hook titles and silence removal, plus clean audio and translation capabilities.
The Business + API plan is priced at $69/month (or $41/month annually) offering 100 videos per month, 30-minute videos, 4K exports at 60 FPS, unlimited custom templates, brand assets, priority support, and API access with 100 minutes monthly.
All plans can add Magic Clips for an additional $19/month (or $12/month annually) which automatically generates unlimited short clips from longer videos using AI. Annual billing provides approximately 41% savings across all tiers.
A Custom plan is also available for enterprise needs with tailored video limits, dedicated support, and advanced security features. Pricing is available in USD, EUR, and Brazilian Real currencies.
Final Thoughts
So here’s the bottom line: if you’re tired of spending your evenings editing videos instead of growing your business, Submagic could be the fix you need. Think about what you could do with an extra 10 hours each week. That’s time you could spend connecting with customers, creating new products, or just enjoying life outside of work.
The real question isn’t whether Submagic works – it does. The question is whether you’re ready to stop doing things the hard way. Every hour you spend manually adding captions or cutting out awkward pauses is an hour you’re not spending on the stuff that actually moves your business forward.
Take a moment to calculate how much time you spend on video editing each week. Now multiply that by what your time is worth. If that number makes you wince, you already know what to do.
Ready to get those hours back and create better videos in the process? Click the button below to try Submagic and see how much time you can save starting today.
FAQs
