Brevo (ex. Sendinblue) Introduction
Running your marketing across five different platforms is exhausting.
You've got one tool for email, another for SMS, a separate CRM, a chat widget from somewhere else, and maybe a WhatsApp tool you barely remember signing up for. It's messy, it's expensive, and honestly, things slip through the cracks.
That's the exact problem Brevo (you might remember it as Sendinblue) is trying to solve. It's an all-in-one CRM and marketing platform built for small and medium-sized businesses that don't want to juggle a dozen subscriptions just to talk to their customers.
With email marketing, SMS campaigns, WhatsApp messaging, live chat, automation, and a built-in CRM all under one roof, Brevo promises to simplify your entire marketing stack without draining your budget. They even offer a free plan with unlimited contacts, which is pretty rare these days.
But does it actually deliver, or is it one of those tools that tries to do everything and ends up doing nothing well? We put it to the test so you don't have to guess.
Brevo (ex. Sendinblue) Key Features
Email Marketing: Build beautiful emails fast with a drag-and-drop editor and ready-made templates. You don’t need any design skills to create campaigns that look professional and get your message across.
Marketing Automation: Set up workflows that send the right message at the right time — like a welcome email when someone signs up or a reminder when they leave items in their cart. It runs on autopilot so you can focus on other things.
SMS and WhatsApp Campaigns: Reach your customers where they actually spend their time. Send promotions, updates, or reminders through text messages and WhatsApp so you’re not relying on email alone.
Live Chat and Chatbot: Add a chat widget to your website so visitors can get help right away. The chatbot handles common questions on its own, and your team can jump in for anything more specific.
Built-In CRM: Keep all your customer info in one place. Track every interaction, manage your sales pipeline, and know exactly where each deal stands — no need for a separate CRM tool.
Transactional Messaging: Send order confirmations, shipping updates, and password resets instantly through email, SMS, or WhatsApp. These messages go out automatically through API or SMTP relay, so your customers always stay in the loop.
AI-Powered Tools: Brevo’s AI assistant, Aura, helps you write better subject lines, pick the best send times, and create smarter audience segments. It takes a lot of the guesswork out of your marketing so your campaigns perform better from the start.
Our Take of Brevo (ex. Sendinblue)
If you’re a small or medium-sized business owner trying to keep your marketing organized without spending a fortune, Brevo is worth a serious look. It bundles email marketing, SMS, WhatsApp messaging, live chat, and a built-in CRM all under one roof.
That’s a lot of ground covered by a single tool, and for many businesses, it means fewer subscriptions and less jumping between platforms.
The free plan is surprisingly generous too. You get unlimited contacts and can send up to 300 emails a day, which is a solid starting point if you’re just getting things off the ground or testing the waters.
The drag-and-drop editor makes building campaigns pretty straightforward, even if you’re not super tech-savvy. And with integrations for over 150 tools like Shopify, WordPress, Stripe, and Zapier, it fits into most existing setups without much fuss. On the flip side, there are a few rough spots.
The landing page builder feels limited compared to what some competitors offer, and some users have reported occasional lag or hiccups when importing data. Customer support quality can also depend on which plan you’re on, so if you’re on the free or lower-tier plan, don’t expect instant help when something goes sideways.
The AI features, like the Aura marketing assistant and predictive send-time optimization, are nice additions, but the most advanced AI tools are locked behind the Enterprise plan.
That means smaller teams might not get the full benefit unless they’re ready to pay up.
When you stack Brevo against pricier alternatives like HubSpot or ActiveCampaign, it holds its own in terms of value for the money. It won’t match every advanced feature those platforms offer, but for the price point, it delivers a well-rounded package.
If you need a simple, affordable way to manage customer communication across multiple channels, Brevo checks a lot of boxes. Just go in knowing its limitations, and it could be a really practical fit.
Brevo (ex. Sendinblue)'s Pricing
Brevo (formerly Sendinblue) offers five pricing tiers with both monthly and yearly billing options, where yearly saves 10%.
The Free plan is available forever with no credit card required and is designed for individuals and solopreneurs building an online presence, offering up to 300 emails per day.
The Starter plan is geared toward single users beginning with email and multi-channel marketing and starts from 5,000 emails per month, including email and SMS capabilities, a drag-and-drop editor, email templates, AI content generation, advanced segmentation, forms, basic reporting, and email support.
Optional add-ons for Starter include Brevo logo removal and Sales Essentials, each at an additional monthly cost. The Standard plan, marked as most popular, builds on Starter by adding marketing automation, A/B testing, advanced email reporting with click heatmaps and geography and device reports, AI send time optimization, web and event tracking, one landing page, and Brevo logo removal included by default.
The Professional plan is built for teams leveraging data and AI across channels and starts from 150,000 emails per month, adding WhatsApp, popups, mobile and web push notifications, 10 user seats, contact scoring with RFM and CLV, advanced ecommerce features, AI segmentation, AI Data Analyst, phone support, and 3 hours per year of deliverability specialist support.
The Enterprise plan offers custom pricing for companies with over 1 million contacts and adds multi-account management, custom objects, mobile wallet, a custom loyalty engine, custom data integrations, dedicated IP, SSO and SAML, tailored onboarding, and dedicated customer success manager support.
Brevo also offers a pay-as-you-go credit option where credits never expire and one email equals one credit, which is ideal for infrequent senders. Specific dollar amounts for the Starter, Standard, and Professional plans were not displayed in the page content, so prospective customers should visit the Brevo pricing page directly or contact sales for current rates.
Final Thoughts about Brevo (ex. Sendinblue)
At the end of the day, Brevo isn’t perfect — no tool is. But if you’re tired of paying for a bunch of separate apps just to send emails, text your customers, and keep track of your contacts, it’s a really solid option that won’t blow up your budget.
The free plan alone gives you enough room to get started and see if it’s the right fit for your business. And if it works out, the paid plans grow with you without getting crazy expensive.
The best way to know if it’s right for you is to actually try it. Don’t just take our word for it — sign up for the free plan, poke around, build a campaign or two, and see how it feels.
You’ve got nothing to lose and a whole lot of time (and money) to save. If you’re ready to give it a shot, click the button below to get started with Brevo today.
Brevo (ex. Sendinblue) FAQs
